From Category Management to Customer Experience: Benchmarks, Methodology, Deliverables

Learning objectives:

  • Gain insight into the retail transformations,
  • Learn how Category Management and customer experience are two complementary approaches,
  • Understand the deliverables and methodology of each approach.

Aimed at:

  • CATEGORY MANAGERS,
  • CATEGORY STRATEGY MANAGERS,
  • MARKETING MANAGERS,
  • SUPPLY AND PROCUREMENT MANAGERS,
  • RETAIL MANAGERS.