Helping Brands and Retailers Drive Omni-channel Category Performance





Our multi-sector brand and retail experience in numbers

People trained

"IMPP provides support with running our category strategy workshops by focusing squarely on consumer insights and shopper paths to purchase and integrating our retail strategy. ..." Read more

Audrey Marca
Data Strategy and Sales Performance Manager, Intermarché

"In addition to bringing their recognised process-driven support, IMPP is a partner who listens, always kind but never complacent.

Philippe Coignat
Marketing and Category Management Director, Vandemoortele

"We asked IMPP to develop a category strategy tailored to our "parapharmacies" (drugstores) underpinned by our internal assessment tools and easily adoptable by our Category ..." Read more

Antoine de la Gatinais
GT3 and Parapharmacie Manager, E. Leclerc

"IMPP partnered up with Hybrid Consulting to help us design fresh solutions to enhance the customer experience across our distribution channel.

Pascale Ducassy
Retail Experience Manager, FDJ

"As a private-label manufacturer, IMPP found specific solutions for training our key account team to help our customers manage their category more effectively.

Alain Frévol
Sales and Marketing Director, Freiberger

"To create assortments differentiated by country and store, IMPP provided us with Category Management processes designed to activate high-impact drivers. A fantastic partnership!

Clémence Sello
International Category Manager, Yves Rocher

Why work with us?

  • Our associates have held senior management positions in France and worldwide in Sales, Procurement, Marketing, Business development and Key account management
  • IMPP is a go-to authority on Category Management with a wealth of publications, seminars and awards in Category Management, an accredited learning programme and training to its name

  • Local, National and Private-label Brands
  • Suppliers and Retailers
  • Leaders and Challengers
  • From SMEs to Multinationals
  • Our senior consultants design and build solutions to your challenges, knowing how to adapt their approach to the changing shape of your business in real time
  • We combine consulting, facilitation, project management, business coaching and training to give you a personalised solution
  • We work with you not for you so when you’re ready, we can transfer over the skills and processes we have developed together, giving you full autonomy
  • Deep knowledge of the tools and providers on the market
  • Our objective advice guarantees a fair investment and the ideal mix of providers
  • A well-established and trusted bank of experts in shopper research, data intelligence, brand platforms, change management, digital activation, CRM, innovation, and design
  • A founder member of (“Delivering customer growth”)

  • Our consultants speak a variety of languages including English, Spanish, Italian, German, and Dutch
  • Partner of the Quantic Group