Traffic
Conversion
Spend
Loyalty
We design solutions to your Category management, Customer, Shopper and e-Commerce challenges underpinned by six areas of expertise
Omni-channel Customer Experience and Path to Purchase
- Defining the customer experience at key touchpoints along the omnichannel path to purchase
Category Strategies
- Identifying growth drivers for categories and brands
E-commerce
- Formulating an e-commerce strategy
- Digital activation drivers
Category Management and e-Category Management
- Building category plans for physical and digital channels
- Storytelling
Revenue Growth Management and ROI of Drivers
- Assortment management
- Merchandising
- Activation and promotion
- Pricing
Action Plan Implementation
Support through:
- Organisation consulting
- Training
- Processes and tools
Our multi-sector brand and retail experience in numbers
"We work with IMPP to develop and deliver bespoke international training to raise the bar of our category expertise.
Frank Bonnamour
Category Management Director, Group Lactalis
"In addition to bringing their recognised process-driven support, IMPP is a partner who listens, always kind but never complacent.
Philippe Coignat
Marketing and Category Management Director, Vandemoortele
"IMPP helped us create and implement a category assessment aimed at our symbol group customers with the aim of bolstering our category captain status and ..." Read more
Damien Guibert
Category Strategy Manager, Consumer Division - France, Sanofi
"Darty instructed Samsung to update the TV/audiovisual section of its Boulogne store to enhance the customer experience and path to purchase, ultimately to increase its ..." Read more
Damien Neymarc
Retail Manager, Samsung
"To create assortments differentiated by country and store, IMPP provided us with Category Management processes designed to activate high-impact drivers. A fantastic partnership!
Clémence Sello
International Category Manager, Yves Rocher
Why work with us?
- Our associates have held senior management positions in France and worldwide in Sales, Procurement, Marketing, Business development and Key account management
- IMPP is a go-to authority on Category Management with a wealth of publications, seminars and awards in Category Management, an accredited learning programme and training to its name
- Local, National and Private-label Brands
- Suppliers and Retailers
- Leaders and Challengers
- From SMEs to Multinationals
- Our senior consultants design and build solutions to your challenges, knowing how to adapt their approach to the changing shape of your business in real time
- We combine consulting, facilitation, project management, business coaching and training to give you a personalised solution
- We work with you not for you so when you’re ready, we can transfer over the skills and processes we have developed together, giving you full autonomy
- Deep knowledge of the tools and providers on the market
- Our objective advice guarantees a fair investment and the ideal mix of providers
- A well-established and trusted bank of experts in shopper research, data intelligence, brand platforms, change management, digital activation, CRM, innovation, and design
- A founder member of www.blendx.fr (“Delivering customer growth”)
- Our consultants speak a variety of languages including English, Spanish, Italian, German, and Dutch
- Partner of the Quantic Group www.thequanticgroup.com