Hugues Rousseau

Coming with 25+ years’ experience in operational and strategic roles within market research, marketing, supply and sales operations at global FMCG leaders in France and overseas, Hugues is a recognised expert in three distinct segments: Consumers, Shoppers and Customers.
Complemented by multi-disciplinary training (sales and marketing, modelling and digital activation) in France and beyond, Hugues has the experience and capabilities to handle a broad spectrum of missions. He knows how to manage complex projects and turn them into simple and operational solutions. The areas in which Hugues thrives:

• Transforming the shopper’s omni-channel nature into a source of growth,
• Building a company strategy on a category vision: future opportunities for growth,
• Creating operational and practical solutions to manage drivers cost-effectively (ROI, Revenue Growth Management, etc.),
• Developing competitive range, promotion and merchandising strategies to outperform your competitors.