A programme designed to mould your capabilities to the digital challenges in the Shopper path to purchase and new legislation. Over 3 two-day sessions, you will learn how to:
- Perform an effective category assessment
- Recommend winning growth strategies
- Convert this strategy into tangible actions
- Build an action plan
- Sell your action plan internally and externally
- Measure the outcomes and adapt your plans accordingly
Aimed at:
Current Category Managers (in retail and manufacturing) looking to move to the next level,
Recently appointed Sales Project Managers, Business Development Directors and Strategic Category Managers,
Key Account Directors, Retail Buyers and Sales Directors wanting to use category growth drivers like an expert.
Next sessions: 26-27 March, 14-15 May, 11-12 June 2020 in Paris La Défense
To read the full programme and register, click here: https://www.icn-artem.com/brochure/maitriser-le-category-management
