The Fragmentation of Retail: New Competitive Arenas

Learning objectives:

  • Explore new competitors and new category opportunities with examples,
  • Perform an expert assessment of category and the omni-channel customer path to purchase,
  • Translate a category strategy into a strategy by retail format,
  • Activate the action drivers at different points along the customer path to purchase: influencing before the purchase, conversion, retention.

Aimed at:

  • CATEGORY MANAGERS,
  • CATEGORY STRATEGY MANAGERS,
  • MARKETING MANAGERS,
  • SUPPLY AND PROCUREMENT MANAGERS,
  • MARKETING MANAGERS,
  • RETAIL MANAGERS.