Creating an Omni-Channel Shopper Experience

Learning objectives:

  • Analyse the physical and digital paths to purchase for shoppers and consumers,
  • Identify the shopper and consumer moments of truth,
  • Formulate effective activation plans combining digital and physical channels to turn the shopper into a buyer at each moment of truth.
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Aimed at:

  • CATEGORY MANAGERS,
  • MARKETING MANAGERS,
  • TRADE MARKETING MANAGERS.

You will develop your skills in the following areas of expertise :

IconeOmni-channel Customer Experience and Path to Purchase