Category Management Skills for Key Account Managers

Learning objectives:

  • Perform a full assessment of each customer including its performance in the category, and identify win-win growth drivers,
  • Create a development plan and calculate the potential growth for the customer in the category,
  • Develop an influence strategy to get the backing of every customer stakeholder on the business plan and execute it effectively.

Aimed at:

  • SALES DIRECTORS,
  • BUSINESS DEVELOPMENT DIRECTORS,
  • CUSTOMER DIRECTORS.
  • KEY ACCOUNT MANAGERS

You will develop your skills in the following areas of expertise :

IconeCategory management and e Category Management IconeAction Plan Implementation