Isabelle Dewitte
Associate Director
A Brest Business School graduate, Isabelle held various marketing positions for 15 years in food companies, applying her expertise to the challenges of merchandising and category management in grocery stores. She went on to spend three years running a continuous training organisation aimed at retail staff, both designing content and teaching courses.
Isabelle joined IMPP as an associate director in 2018 and advises SMEs and leading manufacturers in defining their strategic and operational Category approaches with their customers. Her expertise lies in:
- Category Management, from initial training through to category strategy development,
- Strategic and tactical merchandising,
- Team support and coaching,
- Learning designer, delivery and facilitation in English and French.
Isabelle teaches at the ISC business school in Paris and the IAE management school in Lyon.