{"id":1276,"date":"2020-01-20T09:35:58","date_gmt":"2020-01-20T08:35:58","guid":{"rendered":"https:\/\/www.impp.fr\/category-news\/le-e-commerce-a-pese-en-2019-plus-de-100-milliards-deuros-et-maintient-un-rythme-de-croissance-a-deux-chiffres\/"},"modified":"2020-02-27T12:44:19","modified_gmt":"2020-02-27T11:44:19","slug":"in-2019-e-commerce-weighed-more-than-e100-billion-and-continues-to-grow-at-a-double-digit-rate","status":"publish","type":"post","link":"https:\/\/www.impp.fr\/en\/news\/in-2019-e-commerce-weighed-more-than-e100-billion-and-continues-to-grow-at-a-double-digit-rate\/","title":{"rendered":"In 2019, e-commerce weighed more than \u20ac100 billion and continues to grow at a double-digit rate."},"content":{"rendered":"<p>Le e-commerce a pes\u00e9 en 2019 plus de 100 Milliards d\u2019euros et maintient un rythme de croissance \u00e0 deux chiffres.<\/p>\n<p>L\u2019\u00e9tat d\u2019esprit du commerce a-t-il chang\u00e9 pour autant ? Non, il s\u2019agit toujours de recruter, convertir, fid\u00e9liser en instaurant un solide niveau de confiance avec le client. En revanche, les modalit\u00e9s, ordres de grandeur et tempo s\u2019adaptent en temps r\u00e9el aux sensibilit\u00e9s clients. Le e-diable est dans le e-d\u00e9tail !<\/p>\n<p>\u2022 Dans l\u2019offre, on peut passer d\u2019un monde de rayons fig\u00e9s \u00e0 une logique de solutions o\u00f9 l\u2019on peut reconfigurer des univers autour des besoins client (ap\u00e9ro, traiteur, petit d\u00e9jeuner,..) o\u00f9 le contenu (avis clients critiques, conseils\/recettes\/ingr\u00e9dients) est une aide au choix pr\u00e9cieuse.<\/p>\n<p>\u2022Promo : on peut passer du mass market aveugle \u00e0 la d\u00e9mat\u00e9rialisation, la personnalisation, la g\u00e9olocalisation en contextualisant chaque action selon le profil client et son comportement.<\/p>\n<p>\u2022Prix : on peut glisser d\u2019une gestion statique \u00e0 des solutions dynamiques.<\/p>\n<p>\u2022Merchandising : la navigation devient interactive et dynamique.<\/p>\n<p>Mots cl\u00e9s, hi\u00e9rarchie, facettes et visuels ad hoc, au plus pr\u00e8s des crit\u00e8res de recherche client.<\/p>\n<p>En conclusion, Le e-category management nous permet un bond vers plus de customer centricy !<\/p>\n<p><strong>Bonne e-ann\u00e9e 2020 !<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le e-commerce a pes\u00e9 en 2019 plus de 100 Milliards d\u2019euros et maintient un rythme de croissance \u00e0 deux chiffres. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-1276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/posts\/1276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":0,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media\/1213"}],"wp:attachment":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}