{"id":1273,"date":"2020-03-26T09:00:38","date_gmt":"2020-03-26T08:00:38","guid":{"rendered":"https:\/\/www.impp.fr\/categorie-actualites\/maitriser-le-category-management-impp-sassocie-a-icn-business-school-pour-un-cycle-de-formation-certifiante-6-jours-3x2j-les-26-27-mars-14-15-mai-11-12-juin-2020\/"},"modified":"2020-03-02T10:54:45","modified_gmt":"2020-03-02T09:54:45","slug":"master-category-management-impp-has-partnered-up-with-icn-business-school-to-deliver-a-six-day-accredited-training-course-3x2d-26-27-march-14-15-may-11-12-june-2020","status":"publish","type":"post","link":"https:\/\/www.impp.fr\/en\/news\/master-category-management-impp-has-partnered-up-with-icn-business-school-to-deliver-a-six-day-accredited-training-course-3x2d-26-27-march-14-15-may-11-12-june-2020\/","title":{"rendered":"MASTER CATEGORY MANAGEMENT: IMPP has partnered up with ICN Business School to deliver a six-day accredited training course (3x2d) on the 26-27 March, 14-15 May, 11-12 June 2020"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-82\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon-300x300.png\" alt=\"\" width=\"128\" height=\"128\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon-300x300.png 300w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon-150x150.png 150w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon-384x384.png 384w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon-283x283.png 283w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon-70x70.png 70w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/favicon.png 512w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/><img decoding=\"async\" class=\"alignnone wp-image-831\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icn.png\" alt=\"\" width=\"227\" height=\"127\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icn.png 300w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icn-70x39.png 70w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A programme designed to mould your capabilities <strong>to the digital challenges in the Shopper path to purchase and new legislation. Over 3 two-day sessions, you will learn how to:<\/strong><\/p>\n<ul>\n<li>Perform an effective category assessment<\/li>\n<li>Recommend winning growth strategies<\/li>\n<li>Convert this strategy into tangible actions<\/li>\n<li>Build an action plan<\/li>\n<li>Sell your action plan internally and externally<\/li>\n<li>Measure the outcomes and adapt your plans accordingly<\/li>\n<\/ul>\n<p><strong>Aimed at:<\/strong><\/p>\n<p>Current Category Managers (in retail and manufacturing) looking to move to the next level,<\/p>\n<p>Recently appointed Sales Project Managers, Business Development Directors and Strategic Category Managers,<\/p>\n<p>Key Account Directors, Retail Buyers and Sales Directors wanting to use category growth drivers like an expert.<\/p>\n<p>Next sessions: 26-27 March, 14-15 May, 11-12 June 2020 in Paris La D\u00e9fense<\/p>\n<p>To read the full programme and register, click here: <a href=\"https:\/\/www.icn-artem.com\/brochure\/maitriser-le-category-management\">https:\/\/www.icn-artem.com\/brochure\/maitriser-le-category-management<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A programme designed to mould your capabilities to the digital challenges in the Shopper path to purchase and new [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-1273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/posts\/1273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/comments?post=1273"}],"version-history":[{"count":0,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/posts\/1273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media?parent=1273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/categories?post=1273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/tags?post=1273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}