{"id":1357,"date":"2019-11-11T17:26:38","date_gmt":"2019-11-11T16:26:38","guid":{"rendered":"https:\/\/www.impp.fr\/conseil\/category-management-et-e-category-management\/"},"modified":"2020-03-17T17:59:07","modified_gmt":"2020-03-17T16:59:07","slug":"category-management-et-e-category-management","status":"publish","type":"page","link":"https:\/\/www.impp.fr\/en\/consulting-en\/category-management-et-e-category-management\/","title":{"rendered":"Category Management and e-Category Management"},"content":{"rendered":"

[vc_section][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text el_class=”title_column”]\"\"<\/p>\n

Retailers<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”questions”][vc_column_inner][vc_column_text]What methodology, tools and organisation do you recommend to drive performance in our categories?[\/vc_column_text][vc_column_text]How can Category Management help create preference and drive traffic to our retail chain?[\/vc_column_text][vc_column_text]How should we manage our category in an omnichannel environment?[\/vc_column_text][vc_column_text]How do we place our category top of mind and attract more unique need units and resources?[\/vc_column_text][vc_column_text]How can we push our category up to the same level of performance as the rest of the business?[\/vc_column_text][vc_column_text]How can we leverage the strategies and resources of our suppliers to achieve our targets?[\/vc_column_text][vc_column_text]How can we measure that our category plans are successfully implemented and measure their progress?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text el_class=”title_column”]\"\"<\/p>\n

Manufacturers<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”questions”][vc_column_inner][vc_column_text]How can we develop an e-Category Management approach with our e-commerce customers?[\/vc_column_text][vc_column_text]How can we adapt our Category Management practices and integrate the new analysis tools and needs of retailers?[\/vc_column_text][vc_column_text]How can we partner up with our retail customers to support their category development plans?[\/vc_column_text][vc_column_text]How can Category Management be more closely integrated with global customer relationships and become a main asset in the negotiation process?[\/vc_column_text][vc_column_text]How can we take our category approach to the next level and implement Category Management: without much data? With a challenger brand? Targeting new-to-market retailers?[\/vc_column_text][vc_column_text]How do we pick the most suitable analysis, optimisation and recommendation tools?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_section][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text el_class=”title_column”] Retailers [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”questions”][vc_column_inner][vc_column_text]What methodology, tools and organisation do you recommend to drive performance in our categories?[\/vc_column_text][vc_column_text]How can […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1353,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"templates\/sous-pages-conseil.php","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1357","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":0,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1357\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1353"}],"wp:attachment":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media?parent=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}