{"id":1356,"date":"2019-11-11T17:29:38","date_gmt":"2019-11-11T16:29:38","guid":{"rendered":"https:\/\/www.impp.fr\/conseil\/e-commerce-drive\/"},"modified":"2020-03-17T18:02:26","modified_gmt":"2020-03-17T17:02:26","slug":"e-commerce-drive","status":"publish","type":"page","link":"https:\/\/www.impp.fr\/en\/consulting-en\/e-commerce-drive\/","title":{"rendered":"E-commerce"},"content":{"rendered":"

[vc_section][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text el_class=”title_column”]\"\"<\/p>\n

Retailers<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”questions”][vc_column_inner][vc_column_text]Which performance drivers spearhead our online categories?[\/vc_column_text][vc_column_text]What is the individual role and contribution of each of our categories to the overall performance of our e-commerce site?[\/vc_column_text][vc_column_text]What assortment do we need for our e-commerce site? Should we replicate the range in our physical stores or create a special assortment?[\/vc_column_text][vc_column_text]How can we drive more traffic to and increase conversion on our e-commerce site? And in the click & collect channel?[\/vc_column_text][vc_column_text]What promotional strategy do you recommend? Should we replicate our store promotional print media or create a special promotional offer?[\/vc_column_text][vc_column_text]What are the most important digital metrics and techniques to assess our category most effectively?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text el_class=”title_column”]\"\"<\/p>\n

Manufacturers<\/h3>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”questions”][vc_column_inner][vc_column_text]What is the right e-commerce strategy: Pure players? Click & collect? D2C? How do we decide where the priorities lie?[\/vc_column_text][vc_column_text]What are the unique profiles and needs of e-commerce shoppers in our category? How do they impact its potential?[\/vc_column_text][vc_column_text]What is the optimal assortment for each of our e-commerce sites? Should we replicate the range in the bricks and mortar environment or build specific assortment?[\/vc_column_text][vc_column_text]What is the optimal range layout to match how shoppers navigate on our site? What are the keywords? What sort and select criteria should we apply?[\/vc_column_text][vc_column_text]What promotional strategy do you recommend? Should we replicate our store promotional print media or create a special promotional offer?[\/vc_column_text][vc_column_text]What are the most valuable panelists, providers and metrics for monitoring and managing our performance in the e-commerce channel?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_section][vc_row][vc_column width=”1\/2″][vc_row_inner][vc_column_inner][vc_column_text el_class=”title_column”] Retailers [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”questions”][vc_column_inner][vc_column_text]Which performance drivers spearhead our online categories?[\/vc_column_text][vc_column_text]What is the individual role and contribution of each […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1353,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"templates\/sous-pages-conseil.php","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1356","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/comments?post=1356"}],"version-history":[{"count":0,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1356\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1353"}],"wp:attachment":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media?parent=1356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}