{"id":1355,"date":"2019-11-11T17:29:21","date_gmt":"2019-11-11T16:29:21","guid":{"rendered":"https:\/\/www.impp.fr\/conseil\/strategies-categorielles\/"},"modified":"2020-03-17T18:00:33","modified_gmt":"2020-03-17T17:00:33","slug":"category-strategies-en","status":"publish","type":"page","link":"https:\/\/www.impp.fr\/en\/consulting-en\/category-strategies-en\/","title":{"rendered":"Category Strategies"},"content":{"rendered":"<p>[vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;title_column&#8221;]<img decoding=\"async\" class=\"alignnone size-medium wp-image-179\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icone-distributeur.svg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<h3>Retailers<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;questions&#8221;][vc_column_inner][vc_column_text]Where can we pinpoint growth opportunities in our categories?[\/vc_column_text][vc_column_text]How can we build action plans to leverage these growth opportunities?[\/vc_column_text][vc_column_text]How can we meet the new needs of our customers?[\/vc_column_text][vc_column_text]Which categories should we prioritise to drive customer loyalty?[\/vc_column_text][vc_column_text]Which categories will help us stand out from our competitors?[\/vc_column_text][vc_column_text]What can we and our teams do to identify these points of difference?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;title_column&#8221;]<img decoding=\"async\" class=\"alignnone size-medium wp-image-180\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icone-industriel.svg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<h3>Manufacturers<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;questions&#8221;][vc_column_inner][vc_column_text]What category vision can we create for the next three years?[\/vc_column_text][vc_column_text]What are the growth drivers for our category? What is the potential turnover?[\/vc_column_text][vc_column_text]What can we do both internally and with the trade to take action?[\/vc_column_text][vc_column_text]What channel and retail chain do we need to prioritise for each category and brand?[\/vc_column_text][vc_column_text]How can we create a compelling category strategy that commercially engages customers?[\/vc_column_text][vc_column_text]How do we lead a category growth strategy while also promoting growth for our brands?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;title_column&#8221;] Retailers [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;questions&#8221;][vc_column_inner][vc_column_text]Where can we pinpoint growth opportunities in our categories?[\/vc_column_text][vc_column_text]How can we build action plans to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1353,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/sous-pages-conseil.php","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1355","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":0,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1355\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1353"}],"wp:attachment":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media?parent=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}