{"id":1354,"date":"2019-11-11T17:26:51","date_gmt":"2019-11-11T16:26:51","guid":{"rendered":"https:\/\/www.impp.fr\/conseil\/parcours-et-experience-client-omnicanal\/"},"modified":"2020-02-28T12:28:47","modified_gmt":"2020-02-28T11:28:47","slug":"omni-channel-customer-experience-and-path-to-purchase-en","status":"publish","type":"page","link":"https:\/\/www.impp.fr\/en\/consulting-en\/omni-channel-customer-experience-and-path-to-purchase-en\/","title":{"rendered":"Omni-channel Customer Experience and Path to Purchase"},"content":{"rendered":"<p>[vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;title_column&#8221;]<img decoding=\"async\" class=\"alignnone size-medium wp-image-179\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icone-distributeur.svg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<h3>Retailers<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;questions&#8221;][vc_column_inner][vc_column_text]How can we create omni-channel paths to purchase to harness greater customer loyalty?[\/vc_column_text][vc_column_text]What shopping missions should we target by format?[\/vc_column_text][vc_column_text]How can we deliver on the brand promise in each category?[\/vc_column_text][vc_column_text]How can we enhance the customer experience? What indicators can we use to measure this experience?[\/vc_column_text][vc_column_text]How do we connect and align all the teams around this customer experience project?[\/vc_column_text][vc_column_text]How can we develop the customer experience in the e-commerce channel to complement the physical point-of-sale experience?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;title_column&#8221;]<img decoding=\"async\" class=\"alignnone size-medium wp-image-180\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/icone-industriel.svg\" alt=\"\" width=\"1\" height=\"1\" \/><\/p>\n<h3>Manufacturers<\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;questions&#8221;][vc_column_inner][vc_column_text]In which shopping missions are our products or brands included?[\/vc_column_text][vc_column_text]How can we increase touchpoints without investing more?[\/vc_column_text][vc_column_text]How can we better manage the more digitalised customer experience?[\/vc_column_text][vc_column_text]How can we create a retail experience for our category that aligns with the needs of our customers and brands?[\/vc_column_text][vc_column_text]How do we build stronger brand attachment through the shopper path to purchase?[\/vc_column_text][vc_column_text]What can we do to make our distinct product benefits stand out at the points-of-sale (on and offline)?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner][vc_column_text el_class=&#8221;title_column&#8221;] Retailers [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;questions&#8221;][vc_column_inner][vc_column_text]How can we create omni-channel paths to purchase to harness greater customer loyalty?[\/vc_column_text][vc_column_text]What shopping missions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1353,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"templates\/sous-pages-conseil.php","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1354","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":0,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1354\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/pages\/1353"}],"wp:attachment":[{"href":"https:\/\/www.impp.fr\/en\/wp-json\/wp\/v2\/media?parent=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}