{"id":1283,"date":"2019-11-08T14:37:13","date_gmt":"2019-11-08T13:37:13","guid":{"rendered":"https:\/\/www.impp.fr\/?page_id=1283"},"modified":"2020-03-11T15:24:20","modified_gmt":"2020-03-11T14:24:20","slug":"page-daccueil","status":"publish","type":"page","link":"https:\/\/www.impp.fr\/en\/","title":{"rendered":"Helping Brands and Retailers Drive Omni-channel Category Performance"},"content":{"rendered":"<p>[vc_section el_class=&#8221;steps separator&#8221;][vc_row][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xl-3 vc_col-lg-3 vc_col-sm-3 vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;1010&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<h2>Traffic<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xl-3 vc_col-lg-3 vc_col-sm-3 vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;1011&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<h2>Conversion<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xl-3 vc_col-lg-3 vc_col-sm-3 vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;1012&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<h2>Spend<\/h2>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243; offset=&#8221;vc_col-xl-3 vc_col-lg-3 vc_col-sm-3 vc_col-xs-6 vc_hidden-xs&#8221;][vc_single_image image=&#8221;1013&#8243; img_size=&#8221;full&#8221;][vc_column_text]<\/p>\n<h2>Loyalty<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_class=&#8221;domaines&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">We design solutions to your Category management, Customer, Shopper and e-Commerce challenges underpinned by six areas of expertise<\/h2>\n<p>[\/vc_column_text][vc_column_text]\n\n<div class=\"schema_wrapper\">\n    <div class=\"schema\">\n                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2020\/03\/schema-expertises-uk.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/>\n    <\/div>\n    <div class=\"blocs\">\n                        <div class=\"row\">\n                                                <div class=\"col-lg-6 left\">\n                                <a class=\"bloc \" href=\"https:\/\/www.impp.fr\/en\/consulting-en\/omni-channel-customer-experience-and-path-to-purchase-en\/\">\n                    <div class=\"bloc_head\">\n                                                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/icone-parcours-client.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Parcours et exp\u00e9rience client omnicanal\" \/>                        <h3>Omni-channel Customer Experience and Path to Purchase<\/h3>\n                    <\/div>\n                    <div class=\"bloc_content\">\n                        <ul>\n<li>Defining the customer experience at key touchpoints along the omnichannel path to purchase<\/li>\n<\/ul>\n                    <\/div>\n                <\/a>\n\n                \n                                                        <a class=\"bloc \" href=\"https:\/\/www.impp.fr\/en\/consulting-en\/category-strategies-en\/\">\n                    <div class=\"bloc_head\">\n                                                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/icone-trategies-categorielles.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Strat\u00e9gies Cat\u00e9gorielles\" \/>                        <h3>Category Strategies<\/h3>\n                    <\/div>\n                    <div class=\"bloc_content\">\n                        <ul>\n<li>Identifying growth drivers for categories and brands<\/li>\n<\/ul>\n                    <\/div>\n                <\/a>\n\n                \n                                                        <a class=\"bloc \" href=\"https:\/\/www.impp.fr\/en\/consulting-en\/e-commerce-drive\/\">\n                    <div class=\"bloc_head\">\n                                                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/icone-drive.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"e-commerce et drive\" \/>                        <h3>E-commerce<\/h3>\n                    <\/div>\n                    <div class=\"bloc_content\">\n                        <ul>\n<li>Formulating an e-commerce strategy<\/li>\n<li>Digital activation drivers<\/li>\n<\/ul>\n                    <\/div>\n                <\/a>\n\n                                    <\/div>\n                \n                                                            <div class=\"col-lg-6 right\">\n                                <a class=\"bloc \" href=\"https:\/\/www.impp.fr\/en\/consulting-en\/category-management-et-e-category-management\/\">\n                    <div class=\"bloc_head\">\n                                                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/icon-category-management.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Category Management et e-Category Management\" \/>                        <h3>Category Management and e-Category Management<\/h3>\n                    <\/div>\n                    <div class=\"bloc_content\">\n                        <ul>\n<li>Building category plans for physical and digital channels<\/li>\n<li>Storytelling<\/li>\n<\/ul>\n                    <\/div>\n                <\/a>\n\n                \n                                                        <a class=\"bloc \" href=\"https:\/\/www.impp.fr\/en\/consulting-en\/revenue-growth-management-and-roi-of-drivers-en\/\">\n                    <div class=\"bloc_head\">\n                                                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/icone-revenue-growth.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"RGM et ROI des leviers\" \/>                        <h3>Revenue Growth Management and ROI of Drivers<\/h3>\n                    <\/div>\n                    <div class=\"bloc_content\">\n                        <ul>\n<li>Assortment management<\/li>\n<li>Merchandising<\/li>\n<li>Activation and promotion<\/li>\n<li>Pricing<\/li>\n<\/ul>\n                    <\/div>\n                <\/a>\n\n                \n                                                        <a class=\"bloc \" href=\"https:\/\/www.impp.fr\/en\/consulting-en\/action-plan-implementation-en\/\">\n                    <div class=\"bloc_head\">\n                                                <img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/icone-deploiement.svg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"D\u00e9ploiement plans d&#039;action\" \/>                        <h3>Action Plan Implementation<\/h3>\n                    <\/div>\n                    <div class=\"bloc_content\">\n                        <p>Support through:<\/p>\n<ul>\n<li>Organisation consulting<\/li>\n<li>Training<\/li>\n<li>Processes and tools<\/li>\n<\/ul>\n                    <\/div>\n                <\/a>\n\n                                    <\/div>\n                \n                                <\/div>\n            <\/div>\n<\/div>\n\n\n[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; el_class=&#8221;expertises&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Our multi-sector brand and retail experience in numbers<\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_col-xl-4 vc_col-lg-4 vc_col-sm-12&#8243;]<div class=\"stats-block stats-top  \"><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\"><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-9884\"><div id=\"counter_133533239769d3803981273\" data-id=\"counter_133533239769d3803981273\"  data-ultimate-target='#counter-responsv-wrap-9884 .stats-number'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"font-size:28px;  \" data-speed=\"3\" data-counter-value=\"100\" data-separator=\",\" data-decimal=\".\">0<\/div><div class=\"counter_suffix mycust ult-responsive\"  data-ultimate-target='#counter-responsv-wrap-9884 .mycust'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-size:28px; color:\">+<\/div><div id=\"counter_133533239769d3803981273\"  data-ultimate-target='#counter-responsv-wrap-9884 .stats-text'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-text ult-responsive\" style=\"font-size:18px;  \">Clients<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-4 vc_col-lg-4&#8243;]<div class=\"stats-block stats-top  \"><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\"><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-9217\"><div id=\"counter_356464911669d38039812ef\" data-id=\"counter_356464911669d38039812ef\"  data-ultimate-target='#counter-responsv-wrap-9217 .stats-number'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"font-size:28px;  \" data-speed=\"3\" data-counter-value=\"500\" data-separator=\",\" data-decimal=\".\">0<\/div><div class=\"counter_suffix mycust ult-responsive\"  data-ultimate-target='#counter-responsv-wrap-9217 .mycust'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-size:28px; color:\">+<\/div><div id=\"counter_356464911669d38039812ef\"  data-ultimate-target='#counter-responsv-wrap-9217 .stats-text'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-text ult-responsive\" style=\"font-size:18px;  \">Assignments<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-4 vc_col-lg-4 vc_col-sm-12&#8243;]<div class=\"stats-block stats-top  \"><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\"><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-5625\"><div id=\"counter_366586918469d3803981348\" data-id=\"counter_366586918469d3803981348\"  data-ultimate-target='#counter-responsv-wrap-5625 .stats-number'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"font-size:28px;  \" data-speed=\"3\" data-counter-value=\"10000\" data-separator=\",\" data-decimal=\".\">0<\/div><div class=\"counter_suffix mycust ult-responsive\"  data-ultimate-target='#counter-responsv-wrap-5625 .mycust'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-size:28px; color:\">+<\/div><div id=\"counter_366586918469d3803981348\"  data-ultimate-target='#counter-responsv-wrap-5625 .stats-text'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"stats-text ult-responsive\" style=\"font-size:18px;  \">People trained<\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\n    <div class=\"sector_slick\">\n                <div class=\"\">\n            <div class=\"sector_wrapper\">\n                <div class=\"title\">\n                    <a href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/fmcg-en\/\">\n                                            <i class=\"fal fa-shopping-cart\"><\/i>\n                    <h4 class=\"sector_title\">FMCG<\/h4>                    <\/a>\n                <\/div>\n                                \n                    <a class=\"logos\" href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/fmcg-en\/\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/biocoop.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"biocoop\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/biocoop.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/biocoop-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/eurial.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Eurial\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/eurial.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/eurial-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/a>\n\n                <div class=\"testimonials\">\n                                                                                                    \n                    \n                                        <p class=\"testimonial_text\">\n                        \"We asked IMPP to develop a category strategy tailored to our \"parapharmacies\" (drugstores) underpinned by our internal assessment tools and easily adoptable by our category ...\" <a class=\"modal_button\" data-content=\"{&quot;texte&quot;:&quot;We asked IMPP to develop a category strategy tailored to our \\&quot;parapharmacies\\&quot; (drugstores) underpinned by our internal assessment tools and easily adoptable by our category managers.&quot;,&quot;nom_de_la_personne&quot;:&quot;Antoine de la Gatinais&quot;,&quot;fonction_de_la_personne&quot;:&quot;GT3 and Parapharmacie Manager, E. Leclerc&quot;}\" data-toggle=\"modal\" href=\"#\" data-target-id=\"testimonial-1458\">Read more<\/a><\/p>\n                    <div class=\"person\">\n                        <p class=\"testimonial_person\"><strong>Antoine de la Gatinais<\/strong><br>\n                        GT3 and Parapharmacie Manager, E. Leclerc<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"\">\n            <div class=\"sector_wrapper\">\n                <div class=\"title\">\n                    <a href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/food-services-en\/\">\n                                            <i class=\"fal fa-cheeseburger\"><\/i>\n                    <h4 class=\"sector_title\">Food Services<\/h4>                    <\/a>\n                <\/div>\n                                \n                    <a class=\"logos\" href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/food-services-en\/\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/sodebo.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"sodebo\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/sodebo.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/sodebo-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/vandemoortle.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"vandemoortele\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/vandemoortle.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/vandemoortle-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/a>\n\n                <div class=\"testimonials\">\n                                                                                                    \n                    \n                                        <p class=\"testimonial_text\">\n                        \"In addition to bringing their recognised process-driven support, IMPP is a partner who listens, always kind but never complacent.<\/p>\n                    <div class=\"person\">\n                        <p class=\"testimonial_person\"><strong>Philippe Coignat<\/strong><br>\n                        Marketing and Category Management Director, Vandemoortele<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"\">\n            <div class=\"sector_wrapper\">\n                <div class=\"title\">\n                    <a href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/health-and-wellness-en\/\">\n                                            <i class=\"fal fa-heartbeat\"><\/i>\n                    <h4 class=\"sector_title\">Health &#038; Wellness<\/h4>                    <\/a>\n                <\/div>\n                                \n                    <a class=\"logos\" href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/health-and-wellness-en\/\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/parapharmacie.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"parapharmacie Leclerc\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/parapharmacie.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/parapharmacie-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/welcoop.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"welcoop\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/welcoop.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/welcoop-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/a>\n\n                <div class=\"testimonials\">\n                                                                                                    \n                    \n                                        <p class=\"testimonial_text\">\n                        \"IMPP helped us create and implement a category assessment aimed at our symbol group customers with the aim of bolstering our category captain status and ...\" <a class=\"modal_button\" data-content=\"{&quot;texte&quot;:&quot;IMPP helped us create and implement a category assessment aimed at our symbol group customers with the aim of bolstering our category captain status and sell-out expertise.&quot;,&quot;nom_de_la_personne&quot;:&quot;Damien Guibert&quot;,&quot;fonction_de_la_personne&quot;:&quot;Category Strategy Manager, Consumer Division - France, Sanofi&quot;}\" data-toggle=\"modal\" href=\"#\" data-target-id=\"testimonial-1460\">Read more<\/a><\/p>\n                    <div class=\"person\">\n                        <p class=\"testimonial_person\"><strong>Damien Guibert<\/strong><br>\n                        Category Strategy Manager, Consumer Division - France, Sanofi<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"\">\n            <div class=\"sector_wrapper\">\n                <div class=\"title\">\n                    <a href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/durable-and-leisure-goods-en\/\">\n                                            <i class=\"fal fa-laptop\"><\/i>\n                    <h4 class=\"sector_title\">Durable &amp; Leisure Goods<\/h4>                    <\/a>\n                <\/div>\n                                \n                    <a class=\"logos\" href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/durable-and-leisure-goods-en\/\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/jardiland.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"jardiland\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/jardiland.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/jardiland-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/leclerc.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"leclerc\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/leclerc.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/leclerc-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/a>\n\n                <div class=\"testimonials\">\n                                                                                                    \n                    \n                                        <p class=\"testimonial_text\">\n                        \"IMPP delivered its expertise to audit our Category Management practices for our international store network and run in-house workshops on building performance plans that are ...\" <a class=\"modal_button\" data-content=\"{&quot;texte&quot;:&quot;IMPP delivered its expertise to audit our Category Management practices for our international store network and run in-house workshops on building performance plans that are locally relevant.&quot;,&quot;nom_de_la_personne&quot;:&quot;Carine Rebstock&quot;,&quot;fonction_de_la_personne&quot;:&quot;International Omni-channel Retail Director, Orange&quot;}\" data-toggle=\"modal\" href=\"#\" data-target-id=\"testimonial-1461\">Read more<\/a><\/p>\n                    <div class=\"person\">\n                        <p class=\"testimonial_person\"><strong>Carine Rebstock<\/strong><br>\n                        International Omni-channel Retail Director, Orange<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"\">\n            <div class=\"sector_wrapper\">\n                <div class=\"title\">\n                    <a href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/b2b-en\/\">\n                                            <i class=\"fal fa-handshake\"><\/i>\n                    <h4 class=\"sector_title\">B2B<\/h4>                    <\/a>\n                <\/div>\n                                \n                    <a class=\"logos\" href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/b2b-en\/\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/lonsdale.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"lonsdale\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/lonsdale.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/lonsdale-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/point-vert.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"point-vert\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/point-vert.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/point-vert-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/a>\n\n                <div class=\"testimonials\">\n                                                                                                    \n                    \n                                        <p class=\"testimonial_text\">\n                        \"IMPP helped us develop our bespoke Category Management process by listening to our needs and what makes us unique. They then brought their commitment and ...\" <a class=\"modal_button\" data-content=\"{&quot;texte&quot;:&quot;IMPP helped us develop our bespoke Category Management process by listening to our needs and what makes us unique. They then brought their commitment and energy to co-leading training courses across the group.&quot;,&quot;nom_de_la_personne&quot;:&quot;Alexis Clarke&quot;,&quot;fonction_de_la_personne&quot;:&quot;Chief Offer and Supply Chain Officer, Manutan Group&quot;}\" data-toggle=\"modal\" href=\"#\" data-target-id=\"testimonial-1462\">Read more<\/a><\/p>\n                    <div class=\"person\">\n                        <p class=\"testimonial_person\"><strong>Alexis Clarke<\/strong><br>\n                        Chief Offer and Supply Chain Officer, Manutan Group<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <div class=\"\">\n            <div class=\"sector_wrapper\">\n                <div class=\"title\">\n                    <a href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/health-and-beauty-en\/\">\n                                            <i class=\"fal fa-tshirt\"><\/i>\n                    <h4 class=\"sector_title\">Beauty &#038; Fashion<\/h4>                    <\/a>\n                <\/div>\n                                \n                    <a class=\"logos\" href=\"https:\/\/www.impp.fr\/en\/a-propos\/nos-clients\/health-and-beauty-en\/\">\n                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/mousquetaires.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Intermarch\u00e9\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/mousquetaires.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/mousquetaires-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                        <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/parashop.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Parashop\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/parashop.png 100w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/parashop-70x70.png 70w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/>                    <\/a>\n\n                <div class=\"testimonials\">\n                                                                                                    \n                    \n                                        <p class=\"testimonial_text\">\n                        \"IMPP helped us at various stages of our Category Management approach, from determining our vision for the categories and identifying the key projects to undertake, ...\" <a class=\"modal_button\" data-content=\"{&quot;texte&quot;:&quot;IMPP helped us at various stages of our Category Management approach, from determining our vision for the categories and identifying the key projects to undertake, through to the implementation of clear and measurable action plans.&quot;,&quot;nom_de_la_personne&quot;:&quot;Henri du Masle&quot;,&quot;fonction_de_la_personne&quot;:&quot;Managing Director, Clarins France&quot;}\" data-toggle=\"modal\" href=\"#\" data-target-id=\"testimonial-1463\">Read more<\/a><\/p>\n                    <div class=\"person\">\n                        <p class=\"testimonial_person\"><strong>Henri du Masle<\/strong><br>\n                        Managing Director, Clarins France<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n            <\/div>\n    <div class=\"modal fade\" id=\"modal_wrapper\">\n        <div class=\"modal-dialog\">\n            <div class=\"modal-content\">\n                <div class=\"modal-header\">\n                    <button class=\"modal-close btn-red\" type=\"button\" data-dismiss=\"modal\"><i class=\"fal fa-times\"><\/i>Close<\/button>\n                <\/div>\n\n                <div class=\"modal-body\">\n                    <p class=\"testimonial_text\"><\/p>\n                    <p class=\"testimonial_person\"><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; el_class=&#8221;confidence&#8221;][vc_row][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">Why work with us?<\/h2>\n<p>[\/vc_column_text][vc_tta_accordion color=&#8221;white&#8221; c_icon=&#8221;triangle&#8221; c_position=&#8221;right&#8221; active_section=&#8221;1&#8243;][vc_tta_section title=&#8221;A team of professionals with first-hand executive experience in their core expertise&#8221; tab_id=&#8221;1575302447184-5223f009-423d&#8221; el_class=&#8221;blue&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;1130&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1575307069564{margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-9 vc_col-lg-9 vc_col-sm-12 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Our associates have held senior management positions in France and worldwide in Sales, Procurement, Marketing, Business development and Key account management<\/li>\n<li>IMPP is a go-to authority on Category Management with a wealth of publications, seminars and awards in Category Management, an accredited learning programme and training to its name<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-747\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/category-management.png\" alt=\"\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/category-management.png 120w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/category-management-70x70.png 70w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-743\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/category-shopper.png\" alt=\"\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/category-shopper.png 120w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/category-shopper-70x70.png 70w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-744\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/dauphine.jpg\" alt=\"\" width=\"200\" height=\"120\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/dauphine.jpg 200w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/dauphine-70x42.jpg 70w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-745\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/logo-icn.png\" alt=\"\" width=\"200\" height=\"120\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/logo-icn.png 200w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/logo-icn-70x42.png 70w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-746\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/lsa.png\" alt=\"\" width=\"120\" height=\"120\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/lsa.png 120w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/12\/lsa-70x70.png 70w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Custom-made solutions for every type of organisation&#8221; tab_id=&#8221;1573225571965-f19a2f03-a2de&#8221; el_class=&#8221;purple&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;1131&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1575306347715{margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-9 vc_col-lg-9 vc_col-sm-12 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Local, National and Private-label Brands<\/li>\n<li>Suppliers and Retailers<\/li>\n<li>Leaders and Challengers<\/li>\n<li>From SMEs to Multinationals<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Specific, co-developed and transferable methodologies&#8221; tab_id=&#8221;1573225734725-d0997897-0ff4&#8243; el_class=&#8221;red&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner offset=&#8221;vc_col-xl-3 vc_col-lg-3 vc_hidden-md vc_col-sm-12 vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][vc_single_image image=&#8221;1149&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1576087098739{margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-9 vc_col-lg-9 vc_col-sm-12 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Our senior consultants design and build solutions to your challenges, knowing how to adapt their approach to the changing shape of your business in real time<\/li>\n<li>We combine consulting, facilitation, project management, business coaching and training to give you a personalised solution<\/li>\n<li>We work with you not for you so when you\u2019re ready, we can transfer over the skills and processes we have developed together, giving you full autonomy<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;An unbiased approach to choosing the best performing tools and providers for you&#8221; tab_id=&#8221;1574335611931-321cb227-f7f3&#8243; el_class=&#8221;blue-light&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;1133&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1575308157427{margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-9 vc_col-lg-9 vc_col-sm-9 vc_col-xs-9&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Deep knowledge of the tools and providers on the market<\/li>\n<li>Our objective advice guarantees a fair investment and the ideal mix of providers<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Complementary partners to deliver end-to-end solutions&#8221; tab_id=&#8221;1573832181437-fe44093c-b8ae&#8221; el_class=&#8221;brown&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;1124&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1575302892700{margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-9 vc_col-lg-9 vc_col-sm-12 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<ul>\n<li>A well-established and trusted bank of experts in shopper research, data intelligence, brand platforms, change management, digital activation, CRM, innovation, and design<\/li>\n<li>A founder member of <a href=\"http:\/\/www.blendx.fr\/\">www.blendx.fr<\/a> (\u201cDelivering customer growth\u201d)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-264 aligncenter\" src=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/blendx.png\" alt=\"\" width=\"162\" height=\"40\" srcset=\"https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/blendx.png 202w, https:\/\/www.impp.fr\/wp-content\/uploads\/2019\/11\/blendx-70x17.png 70w\" sizes=\"(max-width: 162px) 100vw, 162px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;An international service&#8221; tab_id=&#8221;1573832198467-3c5a7453-edff&#8221; el_class=&#8221;grey&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/4&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;1148&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1576087108367{margin-top: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-xl-9 vc_col-lg-9 vc_col-sm-12 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Our consultants speak a variety of languages including English, Spanish, Italian, German, and Dutch<\/li>\n<li>Partner of the Quantic Group <a href=\"https:\/\/www.thequanticgroup.com\">www.thequanticgroup.com<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section el_class=&#8221;steps separator&#8221;][vc_row][vc_column width=&#8221;1\/4&#8243; 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