Leading a Category Vision Project

Learning objectives:

  • Identify and configure growth and performance drivers for your category,
  • Align the brand and category actions plans with the relevant growth drivers of each distribution channel,
  • Make a bigger impact with the customer by exploiting the growth drivers when selling on to the buying group.

Aimed at:

  • SALES DIRECTORS,
  • MARKETING DIRECTORS,
  • BUSINESS DEVELOPMENT MANAGERS,
  • MARKET CATEGORY MANAGERS OR TRADE MARKETING MANAGERS.

You will develop your skills in the following areas of expertise :

IconeOmni-channel Customer Experience and Path to Purchase IconeCategory Strategies